Client
Abra Lighting
Industry
Lighting & Distribution
Scope
B2B eCommerce Development
CMS
Magento
Website
abralighting.com
Gallery
Our Challenge
Abra Lighting’s existing Magento website had become difficult to maintain and no longer supported the needs of the business. Product data was inconsistent, inventory required cleanup, and customers needed a better way to browse products and access account-specific pricing. The company also required tighter integration with their ERP system and a platform capable of supporting complex B2B sales workflows.
Technical Solutions
- Complete Magento rebuild with a modernized design and user experience
- ERP integration for products, inventory, pricing
- Customer-specific pricing and account-based product visibility
- Login-protected B2B purchasing portal
- Custom "Where to Buy" dealer locator
- Ongoing support, enhancements, and platform optimization
Results
Abra Lighting now operates on a modern B2B platform that better supports both customers and internal staff. The new website provides a cleaner buying experience, automated synchronization with the ERP system, and account-specific pricing and product access controls.
By improving product organization, streamlining customer purchasing, and reducing manual administration, the platform has become a central part of Abra’s sales process. The custom dealer locator also helps connect customers with authorized distributors, creating additional sales opportunities while supporting the company’s dealer network.
What The Client Said