Case Study
Abra Lighting
Project Scope
Abra Lighting needed a modern replacement for their outdated Magento website. As a B2B lighting manufacturer, their site had to support customer-specific pricing, controlled product visibility, and rep locator tools — not a traditional online checkout flow. We redesigned and rebuilt the site with a cleaner UX and custom B2B functionality.
- Full Magento redesign and rebuild
- B2B product catalog structure
- MSRP-only public pricing display
- Customer-specific pricing logic
- Access by customer group
- Order form Checkout
- Retail locator tool
- ERP data sync
New Features & Results
The new Magento site delivered a modern, easier-to-navigate B2B experience with controlled pricing visibility, structured product data, and integrated rep locator tools — giving customers clearer product discovery while supporting internal sales workflows.