- B2B Site
- Design
- Development
- Magento
Abra Lighting
B2B eCommerce Site
Full re-design + re-development of a Magento based B2B eCommerce site
Challenge
Abra Lighting, a leading distributor of innovative lighting solutions based near Los Angeles, California, serves clients nationwide. They approached us to transform their outdated placeholder website into a dynamic platform designed to meet the needs of both their B2B clients and future B2C customers.
- Custom Portal: Building a private portal where customers could log in to access products and unique pricing based on pre-negotiated terms
- ERP Integration: Synchronizing inventory, sales, invoices, and product data in real time by connecting the eCommerce site to their ERP system
- Reward Points System: Developing a loyalty system that allowed customers to earn and redeem points at checkout while calculating overages if limits were exceeded
Solution
We worked closely with Abra Lighting to design and develop a website that aligns with their business goals and enhances their digital presence.
- Custom Design: A visually striking and intuitive design tailored to Abra’s brand identity
- Magento Platform: Built on Magento for scalability, flexibility, and robust eCommerce functionality.
- Interactive Map: Enables customers to easily find local retailers, boosting accessibility and engagement
- Request a Quote Feature: Facilitates seamless communication between Abra Lighting and their clients for custom pricing and orders
- ERP Integration: Ensures real-time synchronization of product data and inventory for accurate and efficient operations
Results
Custom Design on Magento 2.0 : We worked closely with Abra Lighting to design and develop a website that aligns with their business goals and enhances their digital presence.
Retail Locator: Clients can input their address and find the closest authorized retailer
Product Category Archive with clickable swatches on product frame
Mega Menu
Product Detail Page: Retail finder and instant request for quote form
ERP Integration: Retail finder and instant request for quote form
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