Buying an Online Business?
Verify Before You Buy
We perform independent due diligence to verify the seller’s claims and uncover potential risks before you invest.
Buying an Online Business?
Verify Before
You Buy
We perform independent due diligence to verify the seller’s claims and uncover potential risks before you invest.
Request a Quote
Why Do You need a Due diligence Audit?
Find What's Wrong With a Website
A website may appear to work fine while hiding issues that could cost thousands in development after you buy it. Our technical due diligence helps you find them first.
We Catch Red Flags That Others Miss
We investigate the data behind the listing to give you a clear, independent picture of the business before you invest.
Revenue & Profitability
See where revenue comes from and how profitable it really is.
Traffic & Acquisition
Learn where visitors come from and what drives sales.
Search Rankings
See what ranks on Google and how stable those rankings are.
Ai Visibility
See where the business appears in Ai search results
Website Quality
Uncover performance, code, security and other hidden site issues.
Technology Assessment
Understand the platform, integrations and technology you're inheriting.
Buying a Site on a Marketplace?
Sites listed on marketplaces like Flippa and Acquire are presented to sell. The asking price and headline numbers don’t always tell you what the business is really worth.
Get Clear, Comprehensive Results
We don’t hand you a pile of charts and leave you to figure it out. We tell you what we found, why it matters, and what you should do next.
Avoid Buyers Remorse
Our goal is to give you the information you need to decide whether the business is worth the asking price.
Our findings can help you move forward with confidence,
Negotiate a Fair Price
Our audit gives you evidence of website issues and the likely costs to address them. Use the findings to negotiate the purchase price, ask the seller to fix problems before closing, or reconsider the deal.
FAQ
What’s required to perform due diligence?
A thorough audit requires more than the information shown in a listing. Depending on the business, we may request read-only access to:
- Website or eCommerce backend
- Google Analytics
- Google Search Console
- Google Ads / Meta Ads
- Other platforms relevant to the business
Don’t worry — we’ll tell you exactly what to request from the seller.
If the seller is unwilling to provide access to important data, we’ll identify what we cannot verify and whether that should be a concern before you buy.
Who is this due diligence service for?
This service is for anyone considering the purchase of an online business or a business that relies heavily on its website, eCommerce or digital marketing. We help buyers independently verify the revenue, traffic, marketing and technology behind the business before making a final decision
How much does a technical web audit cost?
Most audits range from $1,500 to $3,000, depending on the size and complexity of the site. Once we review the listing, we’ll confirm the scope and provide a fixed price before any work begins.
What kind of websites do you audit?
We audit websites and online businesses built on platforms including Shopify, Magento, WooCommerce, BigCommerce and WordPress.
We can also review custom-built websites and applications, including their code, integrations, hosting and supporting technology.
Do I need access from the seller?
For a full audit, we’ll typically need access to certain data from the seller. This may include Analytics, Search Console, eCommerce data and advertising accounts. Read-only access is usually enough.
Can you audit a Flippa or Acquire listing?
Yes. Send us the listing and we’ll review the information available before determining what additional data we need from the seller.
How long does it take?
Most audits are completed within 2 to 3 weeks once we have the information and access required.
How is the report delivered?
You’ll receive a detailed PDF report that clearly explains our findings, identifies key risks and provides our recommendations. We’ll also meet with you to review the results, answer your questions and discuss what they could mean for the acquisition.