Buying an Online Business?
Verify Before You Buy
We investigate the website, traffic, revenue, advertising and technology behind the business so you know what you’re really buying.
Eliminate Risks When Buying A Business
A business can look profitable on paper while hiding problems that could affect its value after you buy. Our job is to find them
We Catch Red Flags That Others Miss
We investigate the data behind the listing to give you a clear, independent picture of the business before you invest.
Here’s what we audit:
Revenue & Profitability
See where revenue comes from and how profitable it really is.
Traffic & Acquisition
See where visitors come from and what drives sales.
Search Rankings
See what ranks on Google and how stable those rankings are.
AI Visibility
See how the business appears and performs in AI search.
Website Quality
Find performance, code, security and other hidden site issues.
Technology Assessment
Understand the platform, integrations and technology you’re inheriting.
Get Clear, Comprehensive Results
We don’t hand you a pile of charts and leave you to figure it out. We tell you what we found, why it matters, and what you should do next.
Buying a Site on a Marketplace?
Sites listed on marketplaces like Flippa and Acquire are presented to sell. The asking price and headline numbers don’t always tell you what the business is really worth.
Get The Best Price
Our goal is to give you the information you need to decide whether the business is worth the asking price.
Our findings can help you move forward with confidence, renegotiate the deal, or reconsider the purchase altogether.
Considering Buying an Online Business?
Send us the listing. We’ll take a look and tell you how we can help you understand what you’re really buying
What’s required to perform due diligence?
A thorough audit requires more than the information shown in a listing. Depending on the business, we may request read-only access to:
- Website or eCommerce backend
- Google Analytics
- Google Search Console
- Google Ads / Meta Ads
- Other platforms relevant to the business
Don’t worry — we’ll tell you exactly what to request from the seller.
If the seller is unwilling to provide access to important data, we’ll identify what we cannot verify and whether that should be a concern before you buy.
Who is this due diligence service for?
This service is for anyone considering the purchase of an online business or a business that relies heavily on its website, eCommerce or digital marketing. We help buyers independently verify the revenue, traffic, marketing and technology behind the business before making a final decision
How much does a technical web audit cost?
Most audits range from $1,500 to $3,000, depending on the size and complexity of the site. Once we review the listing, we’ll confirm the scope and provide a fixed price before any work begins.
What kind of websites do you audit?
We audit websites and online businesses built on platforms including Shopify, Magento, WooCommerce, BigCommerce and WordPress.
We can also review custom-built websites and applications, including their code, integrations, hosting and supporting technology.
Do I need access from the seller?
For a full audit, we’ll typically need access to certain data from the seller. This may include Analytics, Search Console, eCommerce data and advertising accounts. Read-only access is usually enough.
Can you audit a Flippa or Acquire listing?
Yes. Send us the listing and we’ll review the information available before determining what additional data we need from the seller.
How long does it take?
Most audits are completed within 2 to 3 weeks once we have the information and access required.
How is the report delivered?
You’ll receive a detailed PDF report that clearly explains our findings, identifies key risks and provides our recommendations. We’ll also meet with you to review the results, answer your questions and discuss what they could mean for the acquisition.
Contact Us
Tell us about the site you’re considering